Scientists & researchers
Deep roots in cognitive neuroscience
Built for the clinicians who need better tools, and the patients and caregivers who need earlier answers
Neurotrack exists to make earlier, more accurate cognitive care possible. We believe that catching cognitive decline at the MCI stage, before it progresses, changes outcomes for patients, eases the burden on caregivers, and gives clinicians the confidence to act. Everything we build is in service of that belief.
Our story
How a grandfather’s Post-it Notes became a platform
Elli Kaplan’s grandfather was a physician who recognized the early signs of his own cognitive decline and began writing Post-it Notes to himself. Reminders to take the stairs, do math, see his friends. He understood, before the science caught up, that staying active could help. But without the right tools or treatments, he and Elli’s maternal grandmother were eventually lost to Alzheimer’s. Their caregivers, including Elli’s own family, felt helpless.
She watched cardiovascular disease, diabetes, and cancer being transformed by earlier screening and intervention and wondered why brain health lagged so far behind. When she learned of Dr. Stuart Zola’s groundbreaking research showing that eye movements tracked through a camera could reveal early signs of cognitive decline, she saw an answer taking shape. In 2012, partnering with Dr. Zola and co-founders Dr. Elizabeth Buffalo and Cecelia Manzanares, she founded Neurotrack to build what hadn’t existed until now. Clinically rigorous tools to catch cognitive decline earlier
Who we are
A team that takes this personally
Neurotrack is a remote team of scientists, engineers, designers, and clinical specialists across the US and Canada. Many of us have personal experience with cognitive decline in our own families. It is part of why we build the way we do.
Clinical specialists
Building with providers, not for them
Engineers & designers
Tools that work in real clinical settings
Personally invested
Many of us have lived the caregiving experience
Leadership
The team behind the platform
Elli Kaplan
Co-founder & CEO
Jeff Magnusson
Chief Technology Officer
Amanda Ivanovics
Chief Growth Officer
Russell Banks
Chief Science Officer
Jensen Lowe
VP Strategic Partnerships
Dylon MacEachran
VP Marketing
Kaitlyn Williams
VP Customer Success
Scientific Co-Founders
The science behind the platform
Dr. Stuart Zola
Emory University School of Medicine
Dr. Elizabeth Buffalo
University of Washington School of Medicine
Neurotrack’s assessments are grounded in Dr. Zola’s breakthrough research showing that eye movements captured through a standard camera can reveal early signs of cognitive decline – before symptoms are clinically apparent.